Join the Seabury Team | Communications Director

LOCATION: Administration/Advancement Office 555 Water St SW, Washington DC 20024 Hybrid or in-office schedule


REPORTS TO: COO/CAO


FLSA CLASSIFICATION: Exempt


To Apply: Send resume to Lauren Lucabaugh at llucabaugh@seaburyresources.org.


 

Organization


Seabury Resources for Aging is a private, not-for-profit corporation registered in the District of Columbia, which provides various services to enhance the quality of life for older adults. Seabury’s mission is to provide personalized, affordable services and housing options to help older adults in the greater Washington, DC area live with independence and dignity. Seabury strives to continue to be the trusted community leader in aging services.


Department


The Advancement Department is responsible for Seabury’s communications and fundraising efforts and its work with congregations. The Director of Communications will work closely with the Director of Development, Director of Congregational Resources and COO/CAO.


Overview of the Role


Reporting to the COO/CAO the Director of Communications will set and guide the strategy for all communications, website, and public relations messages and collateral to consistently articulate Seabury’s mission and impact. The Director of Communications will ensure that Seabury is viewed as the primary source, disseminator, and conduit of information within this diverse network and constituent base.


The Director of Communications will work closely with a senior peer group within the organization as the communications partner on a variety of strategic initiatives.


Responsibilities


  • Digital Media Marketing

  • Manages Seabury’s online presence on Facebook, Twitter, Instagram, and YouTube

  • Develops compelling digital content (video, graphics, etc.) and creates branded visuals

  • Tracks, connects, shares and follows industry and social influencers as well as like-minded organizations to broaden mission and brand awareness

  • Curates and disseminates newsletter in alignment with target audiences and Seabury programs

  • Leverages Google Analytics (and other platforms’ data) including paid advertising and digital strategy to expand virtual reach

  • Manages annual Google Adwords grant budget by creating ad campaigns, overseeing targeted marketing strategy and purchasing keywords

  • Ensures the website is up to date.

  • Utilizes virtual platforms to promote events and other fundraising initiatives

  • Strategy

  • Develops strong and consistent branding and messaging for Seabury

  • Develops and executes an annual communications calendar, content plan, and design and approval process that covers all social media, online and offline communications

  • Develop and maintain productive relationships with members of mainstream press

  • Collaborates with team members across Seabury to develop creative and mission-centric messaging that articulates Seabury’s special role

  • Project Management

  • Manages development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, annual report, e-newsletters, and Seabury’s website and social media accounts

  • Works with Seabury team members to collect, organize, and share compelling stories from Seabury’s clients and staff

  • Works with Development Director to craft creative and mission-centric fundraising messaging that articulates Seabury’s case for support


Key Qualifications


  • Education: Bachelor’s degree in communications or related field

  • 5-6 years of experience, including related nonprofit experience

  • Awareness of and proficiency with communications technologies.

  • Experience in stakeholder/community engagement.

  • Clear and concise communication with team members and senior management.

  • Demonstrated ability to write clearly/succinctly for different purposes

  • Strong and confident leadership.

  • Effective team player with excellent interpersonal skills, including the ability to communicate diplomatically and professionally with a wide variety of constituencies

  • Understanding or Interest in the challenges and opportunities facing the older residents of Washington, DC, possessing sensitivity to the needs of older persons.

Work Environment: Standard office environment.

Equipment Used: PC/laptop, computer printer, camera, office copier, telephone, facsimile machine, shredder, and typical office equipment.

Supervisory Responsibility: This position has no supervisory responsibilities.

Salary Range – 85 - 90K with a comprehensive benefits package


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